Last updated: 1 January 2026. This Privacy Policy describes how Pretty Little Bundles  ("we," "us," or "our") collects, uses, and protects your personal data when you visit or make a purchase from www.prettylittlebundles.co.uk (the "Site").This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 
1. Information We Collect
a. Personal information you provide when you use our site or place an order
We may collect the following personal information: Full name, billing and delivery address, Email address, Phone number,  Payment details, (processed securely by third-party payment providers — we do not store full card details), Order history, Account login details (if you create an account)
b. Automatically Collected Information
When you visit our Site, we may automatically collect: IP address, Browser type and device information, Pages visited and interactions on the Site, Date and time of visits, Referring website or source.
c. Cookies and Tracking Technologies
We use cookies and similar technologies to: Enable essential website functionality (such as shopping basket and checkout), Improve site performance and user experience and Analyse website usage. You can manage cookies through your browser settings and, where applicable, our cookie banner.
 
2. How We Use Your Personal Data
We use your personal data to: Process and fulfil orders for physical goods, Take payment and prevent fraudulent transactions, Communicate with you about your orders, Provide customer support, Send order confirmations and delivery updates, Send marketing emails where you have opted in, Improve our website, products, and services Comply with legal and accounting obligations.
 
3. Legal Bases for Processing (UK GDPR)
Under UK GDPR, we rely on the following lawful bases:* **Contract** – to process orders and deliver goods* **Legal obligation** – for tax, accounting, and consumer law compliance* **Legitimate interests** – to improve our services and prevent fraud* **Consent** – for marketing emails and non-essential cookies.

4. Sharing Your Personal Data
We do not sell your personal data. We may share your data with trusted third parties, including:* Payment processors* Delivery and courier services* Website hosting and e-commerce platform providers* Email marketing services (if you subscribe)* Professional advisers (accountants, legal advisers)All third parties are required to process your data securely and in accordance with data protection laws.

5. Children’s Privacy
Our Site sells **children’s clothing and accessories**, but it is intended for use by **adults** (such as parents or guardians).We do not knowingly collect personal data directly from children under the age of 13. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete it.

6. Data Retention
We retain personal data only for as long as necessary:* Order and transaction data is kept for legal and accounting purposes* Marketing data is kept until you withdraw consent or unsubscribe* Account data is retained until you request deletion.

7. Data Security.
We use appropriate technical and organisational measures to protect your personal data, including secure payment processing and encrypted connections (SSL). However, no online transmission is completely secure.

8. Your Rights Under UK GDPR
You have the right to:* Access your personal data* Request correction of inaccurate data* Request deletion of your data* Object to or restrict processing* Request data portability* Withdraw consent at any time (for marketing)* Lodge a complaint with the Information Commissioner’s Office (ICO)To exercise your rights, contact us using the details below.

9. Marketing Communications
If you opt in to receive marketing emails, you can unsubscribe at any time by clicking the link in our emails or contacting us directly.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: contact@prettylittlebundles.co.uk.